Polaris sees an upside to the long winter

A recent article in the StarTribune reports that Polaris experienced a 217 percent increase in snowmobile sales this year, thanks in part to our snowy winter.  Even though this winter has seemed endless and downright cruel to many of us ready for warmer temperatures, there's been a distinct upside for companies that depend on strong winters. For a deeper look, check out the current issue of IQ, which examines the economics of snow.